Why become a sponsor?

The FEI Pony European Championships attracts the highest calibre of young riders from across Europe. With that, comes an exciting opportunity for brands to engage directly with a unique customer.

  • Young riders travel with an extended ‘family’ comprising of coaches, physiotherapists, vets, parents, siblings and grandparents. The average party size exceeds seven.
  • They are a discerning audience who travel in style – more than 86% own transportation for horses and their families, valued in excess of £200,000.
  • They are also a multi-car household, spending on average £35,000 per vehicle.
  • The equestrian athlete invests more than £48,000 annually on their equestrian career
  • The average household income per competitor surpasses £142,000
  • Their average spend at an equestrian event exceeds £315.
  • They typically live rurally, in a four-bedroom detached home, valued at more than £765,000.

Source: Kantar Audience Insight 2017

Interested in sponsorship?

Get in touch!

David Drury
Telephone: 01964 554121
Email: david.drury@bishopburton.ac.uk

Sponsorship opportunities

There will be a range of options for organisations to build a brand association with the Pony European Championships 2018.

From corporate hospitality and VIP packages, to arena and jump sponsorships and sponsorship in kind, plus much more, the competition provides a wonderful opportunity to get your brand in front of a high-profile, highly engaged and affluent international audience. Involving huge production, the event requires a wide range of supporters to make it a truly memorable experience for the athletes, volunteers and spectators.

Featuring a daring opening ceremony, prestigious prize giving ceremonies, luxurious VIP hospitality and an inviting trade stand village, the event is geared towards raising awareness of the sport as a whole, its advocates and the businesses that play a role in supporting the equestrian community.

With a dedicated event website, press office function on site in the lead-up to and during the event and broadcast partners across Europe, sponsors will all benefit from the international media attention that the competition will garner.

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